Monday, January 18, 2010

Mistakes in Implementing Website Optimization

There are websites on the internet that were implemented with inappropriate techniques and usually these sites don’t get the proper results it is supposed to be getting. Some search engines penalized or even banned these sites due to not following the guidelines and policies imposed by the companies behind these search engines. SEO (Search Engine Optimization) experts and other companies engaging in these services sometimes committed mistakes in implementing SEO strategies. Thus, the mistakes being done resulted to a very poor search engine ranking for their client’s websites.

What are some of the mistakes these SEO companies have done in the implementation of SEO strategies? Outlined in this article are some of the important things SEO expert and companies implementing SEO strategies will take most into consideration. Some of the mistakes are not recommending changes for a client’s website due to its bad design, using bad techniques that are not proper and don’t adhere to search engine guidelines and policies, not recommending good content for a client’s website, targeted words and phrases are improperly used, not using properly meta tags for the content, and other techniques that would contribute to a website’s poor ranking on search engines.

Good website design is a big factor to attract website visitors and a great contributor for getting exposure on search engines. If the design is bad and a bit cumbersome to some extent, SEO experts should recommend to website owners some changes to be made on their site for it will definitely gain more attraction from the visitor’s perspective. Leveraging the look and feel of a client’s website would serve as a force in gaining the confidence and trust of your client to you as an expert in the industry. Thus, you gain a sense of fulfillment in ensuring your clients that you have the right knowledge and expertise in delivering the solutions to them.

Content of a website also plays a vital role into the optimization of a site in the search engines. If a content is very poor and contains vague information, visitors will surely shy away from visiting your site and other website owners will find it very hard to help you with your site’s promotion. Thus, the making of content is one of the best factors in the web marketing search engine optimization of a website which SEO expert should take into serious consideration. Avoiding poor content of a website will be a good strategy in the optimization of websites and will make it rank highly on search engines.

Targeted keyword and phrases should also be considered in the optimization of the website and avoiding mistakes by providing relevant keywords and phrases for searching. If you don’t have a proper keyword or phrases for a client’s website, when an online visitor types the keyword or phrase that you would like to be searched for, most likely visitors will not find you. Obtaining the use of proper keywords and phrases of a website as an SEO strategist will be of significant value in the promotion of your client’s site. This will help their site gain relevant exposure on search engines when online user looks for information related to the site.

Meta tags are also used in the implementation of the strategies for a website’s SEO campaign. Although it doesn’t seem to be a big impact on a site’s position within the SERP (Search Engine Results Page), it does play a role in determining the position of a site in the search engine ranking positions. SEO experts have to be very careful in choosing the right implementation of the tags for the content of a site. Search engine targets this but still vary and the values depends upon the search engine’s placing of these tags.

In retrospection, experts in the SEO industry should spend an enormous amount of time in looking into details the strategy used in the optimization of a website of their clients to avoid unnecessary circumstances like getting penalized or banned from search engines. This will also give them competitive edge in their respective field and will gain the trust and confidence of their clients.

The company, SEO Zip, as an expert in the field, has taken this all into account and will guarantee you best results in the optimization of your website by avoiding the mistakes other companies had done in the past. SEO Zip is your partner to be!